Why I Love Having MFV Expositions For A Client
Posted by Martin Greenbaum
January 4, 2013

(And it’s not just because their next Expo is on South Beach!)

In less than a week I will be on my way to Miami Beach for Franchise Expo South to join many of our clients and friends, and to enjoy one of my favorite events of the year with one of our biggest clients, MFV Expositions. I never miss a franchise expo, it’s a great chance to experience first hand the latest franchise trends and brainstorm with leadership at MFV on how we can top the event next year. It has always been a great source of new business and a perfect place to meet many of my clients in one place.

MFV 2013 Collateral

There’s no better place to get face-to-face with thousands of prospects than at an MFV franchise expo. The good news is attendance has been up at the Franchise Expos and this upcoming Franchise Expo South in Miami Beach is expected to be another winner with pre-registrations up significantly from prior years. As MFV Expositions marketing firm, we are thrilled at the results that exhibitors are gaining through their participation at the event and continue to work diligently with our friends at MFV to maximize franchisor benefits.

MFV has a very strategic approach to each and every show, leveraging their global web presence through www.franchiseexpo.com. In addition, the event is promoted on countless industry websites, social media and promoted heavily through the International Franchise Association. Entrepreneur Media has continued to be a great partner and this past year they have also established relationships with Money Magazine, and Fortune Magazine. Add to that localized print advertising, email campaigns, television commercials and public relations that never fail to produce buzz and drive show traffic. In working with MFV for the past three years, I can say that they leave nothing to chance and are always seeking new ways to deliver better results for their exhibitors.

Our firm is already hard at work with marketing efforts for the International Franchise Expo (IFE) to be held June 20-22, 2013 in New York City at the Javits Center. With over 14,000 prospective franchisees in attendance last year, we are focused on collaborating with the folks at MFV to make this years’ event even more successful. If you haven’t registered or secured an exhibit space, I recommend doing so as soon as possible. And if you’re going to be South Beach next weekend look me up, let’s do a little “work” at the show.

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