Steamatic

  • Steamatic Consumer Website
  • Steamatic Consumer Website
  • Steamatic Consumer Website
  • Steamatic Franchise Website
  • Steamatic Franchise Website

The Assignment

The iconic 34-year old cleaning and restoration services brand contracted with Greenbaum Marketing to modernize its global branding and marketing efforts. The multi-phase project included a new corporate consumer web presence, a new franchise recruitment website and local franchise micro-sites.

The Solution

The Greenbaum interactive team developed a fresh Steamatic corporate website optimized for lead conversion. This effort was complemented by a SEO-optimized franchise recruitment site where visitors could begin the process of becoming qualified prospects. Finally, micro-sites were created for individual franchisees system-wide to increase visibility and conversion on a local level.

These new sites are producing significant increases in both consumer leads and qualified franchise prospects. Steamatic reports that since going 'live' consumer leads are up nearly 500% and franchise sales leads are seeing a sevenfold surge.