Social Media for Franchises. Why search when you know where your customers are?

Social media is becoming an increasingly important component of digital marketing strategies for franchises. Why?

  • 4 of 5 people say it’s important for local businesses to respond to questions and complaints.
  • 57% of US workers use social media for business purposes once per week.
  • Social media (inbound marketing)-dominated organizations experience a cost-per-lead that’s 61% lower than outbound marketing-dominated organizations.
  • 80% of shoppers change purchase decisions based on negative reviews.
  • People spend more time on social media channels than any other kind of site on the Internet (20% while on PCs and 30% while on mobile devices),

 

The takeaway is that social media is a vital component of a successful marketing plan, and savvy franchises are finding cost-efficient ways to bring their message directly to potential customers via these online resources – earning customers’ attention with engaging content rather than begging for it with billboards, TV and radio ads.

Why do Franchisees need Social Media?

Maintaining active, engaging accounts on massive social networks like Facebook, Twitter, Google+, and LinkedIn provide a wide range of important benefits for franchisees. To name a few:

  • Makes your business look popular at the places people go most frequently to research you and your local competitors before making a purchasing decision.
  • Increases brand awareness and weekly communication with your raving fans.
  • Significantly enhances credibility – Do you trust a business that has a Facebook page with only one “like,” no pictures, and one negative review?
  • Serves as an additional news outlet.
  • Assists in recruiting talent.
  • Drives more quality web traffic to your microsites.
  • Highlights new products and services.
  • Provides your business with a reputation management tool by which customers can give valuable feedback about your products and services.

 

Social media has SEO benefits as well, as search engines like Google also give preference in ranking pages to companies with a steady stream of original content and audience interaction on their social channels. Not to mention that being signed into Google+ has a direct impact on your personalized search results!

Social Media Services

At Greenbaum, we have the creative ability to generate and post unique, interesting social content about any industry. We also have the capacity and the expertise to manage customized social media campaigns, ensuring that your franchise maintains a strong presence that builds on itself through multi-channel integration. Specifically, we can:

  • Create search-optimized social media profiles.
  • Write original posts and share interesting, industry-relevant content from across the web.
  • Schedule and post unique content on a regular basis.
  • Monitor pages and respond to comments.
  • Run campaigns to increase following and weekly audience reach.

 

We do this on a number of social channels, depending on which ones make sense for your particular franchise. The most important ones we utilize are:

  • Facebook.
  • Twitter.
  • Google+.
  • LinkedIn.
  • Yelp!
  • Google Local.
  • YouTube.
  • Pinterest.

 

Building and maintaining a great social presence can be a daunting task, but with Greenbaum Marketing, we take care of all that for you, saving you time, money, and hassle. To learn more, click here.

Wonder what we can do for you? Contact Us