Mosquito Squad

  • Mosquito Squad Franchise Website
  • Mosquito Squad Franchise Website
  • Mosquito Squad Franchise Website
  • Mosquito Squad Franchise Website
  • Mosquito Squad Franchise Website
  • Mosquito Squad Franchise Website

The Assignment

Mosquito Squad presents a unique franchise opportunity. The attractive advantages include a low cost of entry and exclusive territories. Other attributes—which tend to limit the candidate pool—are the fact that the franchise is relevant only in certain climates and only at certain times of year. Mosquito Squad wanted a complete online franchise recruitment solution—one that would highlight the system’s appeal while accurately positioning the opportunity. This solution included a new franchise development website and an interactive virtual brochure.

The Solution

From the positioning of the main navigation to the overall copy tone, to the usage of mascot “Dread Skeeter,” it’s clear that Mosquito Squad is a company that doesn’t take themselves too seriously. But that’s not to say they don’t take their franchise seriously. It was a fine line for us to walk – creating a website and corresponding virtual brochure that conveyed a professional business opportunity yet let their playful side shine through. The result is a fun, simple, process-driven site that provides prospects with the right information at the right time, while giving them ample opportunity throughout to enter the “learning center.” The learning center follows suit with themed design and engaging yet brief content, keeping the focus on interaction with the franchise sales team.