MFV Expositions 2013

  • MFV IFE Attendee Ad
  • MFV IFE Exhibitor Ad
  • MFV IFE Exhibitor Ad
  • MFV FES Attendee Ad
  • MFV FES Attendee Ad
  • MFV FES Eblast

The Assignment

Each year, MFV Expositions produces the leading franchise events worldwide. These events consistently bring together the world's most recognized franchisor brands with the most qualified franchisee prospects seeking entrepreneurial opportunity. MFV tasked Greenbaum Marketing with driving traffic to these expositions from both the franchisor brand and franchisee prospect audiences.

The Solution

The team at Greenbaum leveraged our deep franchising industry expertise to create and execute several event-specific integrated marketing campaigns. Using highly targeted e-marketing, trade advertising, collateral materials and on-site event theming and signage, Greenbaum’s efforts resulted in record exhibitor and prospect attendance at each of MFV's major events throughout 2012.