Gettin’ Ready To Go Racing At The IFA Convention
Posted by Martin Greenbaum
February 1, 2013

This time every year we here at Greenbaum Marketing get pretty revved up for the IFA Convention (February 19-22). Of course, being so entrenched in the franchising community, we attend just about every major franchise conference and all three domestic expos. But this one is the big franchising event of the year, and it’s right here in our backyard at the MGM Grand, so we thought it was time to raise the bar on the Greenbaum Marketing brand positioning.

We knew we had to do something special this year to stand out in the sea of supplier exhibitors. We decided to expand our booth and create some kind of “experience” that everyone would love. So when I say we're getting revved up, I’m not exaggerating, we are going pedal to the medal for this year’s show. Literally. For starters, our theme for the convention this year: Supercharge Your Franchise Marketing.

To convey our high-powered strategic approach to creative and results-driven marketing we have created a large-scale slot car track, positioned right in the middle of our booth. That’s right, big boys and girls will be competing for fastest time, racing against their peers and swapping paint in the Greenbaum Marketing booth. To top it off, several of our clients have been customizing their own cars and will be bringing them to the convention to race. Let me apologize in advance for blocking the aisles surrounding my booth.

Greenbaum Raceway

If you're coming to the show you definitely want to follow the smell of burning rubber and results-focused, business building marketing ideas to our booth (#454/456). Come join us for a few laps and some fresh perspective on how to supercharge your marketing plans for 2013 and beyond.

Ladies and Gentlemen, Start Your Engines!

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