Hertz

  • Hertz Franchise Website
  • Hertz Franchise Website
  • Hertz Franchise Website
  • Hertz Franchise Website
  • Hertz Franchise Website

The Assignment

Refocused on unit growth, Hertz wanted to dedicate a separate website to their licensee (franchisee) opportunity. They wanted to give the prospect ample information to enable them to form an educated opinion of the brand, the opportunity and its requirements, before actually speaking with a salesperson.

The Solution

A well-structured and information-packed recruitment website with intuitive top navigation. The home page features intriguing java messaging combined with testimonials, pulling the user into various internal pages where they are also exposed to key callouts like ”Download Franchise Kit,” “Conversion Opportunities” and more.