Granite Transformations

  • Granite Transformations Franchise Website
  • Granite Transformations Franchise Website
  • Granite Transformations Franchise Website

The Assignment

Home remodeling leader Granite Transformations came to Greenbaum Marketing seeking an interactive franchise recruitment website to support their development objectives, serve as a powerful online lead generation tool and provide prospective franchisees compelling information—in short, a relationship starter. The proposed site would showcase the benefits of franchising with a world-class brand and illustrate how Granite Transformations is an innovative industry leader.

The Solution

It was important to the client that prospects lacking construction or renovation experience not be intimidated by the brand. So the interactive group at Greenbaum designed an intuitive, step-by-step “pathway” architecture to the site that would maximize click-through rates and provide multiple conversion opportunities. The resulting user interface communicates ease of process and the emotional appeal of Granite Transformations franchising.