Franchise Website Consulting
Modern Franchising Websites
Modern franchising websites are complex, flexible, responsive, authentic, connected, and make an incredible statement about the organizations they represent. The process of developing a high-performance website for franchising requires one to translate your companies aspirations into a website that will maintain relevancy with your target audience over time and strengthen emotional connections with your brand by supporting customer relationships.
Franchise Website Consulting Services
Having a website strategy that supports your growth goals is the first step in implementing a digital marketing strategy that delivers results for your franchisees and in recruiting qualified franchisees for franchise development websites. Converting strategy into results requires you to keep on top of search engine updates and understand the nuances of on page optimization and conversion.
We help franchise brands implement website strategies that create opportunities for unit revenue and franchise system growth. We are experienced in a wide range of industry verticals, with a core focus on franchising. We have helped countless franchise brands build better websites, improve metrics, and realize growth.
Our services include:
- Performance Goal Setting
- Strategic Planning / Scope of Work
- Brand Positioning / Creative Direction
- Content Mapping / Site Map Development
- Audience(s) / User Experience Design
- Technology Integrations
- Programming Requirements
- Budget & Timeline
- Analytics & Reporting Consulting
Why Hire An Outside Consultant?
Franchising websites are typically large projects that require a great deal of time and resources. Often times, franchisors have limited IT or marketing resources, which makes a new website development project extremely difficult to accomplish. In addition, those resources often have little to no experience in taking on such a complex and important project. Greenbaum partners with national franchise brands to insure that their most important marketing asset is everything it needs to be and then some. We have deep roots in franchising and have worked with some of the most recognized brands to steer major web projects, supplement internal resources, lend our expertize, and be that outside consultant that view project requirements from a different perspective.
Our goal when we take on a project is to pay for our fees many times over with improved performance.
Soon after I started franchising Oxi Fresh Carpet Cleaning I met Marty Greenbaum. Almost 10 years later and over 400 locations, he continues to be instrumental in the growth of our organization. Not only is he one of the most seasoned marketing experts in franchising, he’s also the most creative person I know. We love when Marty joins us at our offices for a marketing strategy session. In just a couple of days we get so much done. He takes such pride in his work, cares about client results and is such a real talent. I can’t help but sing his praises and would highly recommend him to any franchisor or company serious about growth.
Jonathan Barnett, MBA, CFE
President
Oxi Fresh Franchising
Creating a new brand and business concept can be a daunting task. With the concept we had Marty help with I had already created the business operations side of the model, but was completely lost when it came to developing a brand image/identity. Frankly, I was very nervous moving forward with choosing a marketing company to handle this for our concept. The branding of a business can make or break the identity of the new business, which was why this piece was so vital. Marty impressed me with an already defined process, successful client list/past work, and the confidence Marty had in himself to deliver what we needed. During the process Marty was great at taking in our ideas and he was able to develop multiple looks, names, and colors from which I could narrow in on the brand identity. Marty did a fantastic job creating our brand vision from scratch, and the final product was exactly what we were looking for!
Zach Nolte
President
Kitchen Solvers Franchise
CEO
CPR Cell Phone Repair