Franchise Website Development
Our Experience
Franchising websites are unique and their requirements have evolved at a record pace due to changes in Google’s algorithms and the shift towards mobile preference. Our audience has also evolved, along with their expectations, making it harder to compete with those franchisors that have a great online experience. How we tell the story on the web, maximize conversion, and rank for keyword searches has become a science.
Greenbaum Marketing Strategy has been one of the innovators in franchise website development and has maintained on the front line of website development ever since. Today, we consult franchisors and collaborate with them to build incredible online brands. We help franchisors build highly effective consumer websites, franchise microsites, and high-performance franchise development websites. We partner with clients and the technology community to build franchising websites that win over customers and franchise prospects.
The High Cost of a Weak Website
One of the most important places to “get it right” is on your branded websites. If your website hasn’t enabled customers to respond in the shortest amount of clicks possible, you have a profit leak. If your website doesn’t load fast and conform to any device, you have a profit leak. And if your website doesn’t meet or exceed the visitors expectations, you have a profit leak. When you look at system wide opportunity costs (the profit leak) of a weak customer-facing website, you are likely to be astounded. We can help you uncover and fix the problems that are costing you thousands in lost revenues.
We help our franchise clients with the following projects:
- Franchising Consumer Websites
- Franchise Location Microsites
- Franchise Development Websites
- Franchising Virtual Brochures
- Franchise Landing Pages
- Franchise Supplier Websites
Soon after I started franchising Oxi Fresh Carpet Cleaning I met Marty Greenbaum. Almost 10 years later and over 400 locations, he continues to be instrumental in the growth of our organization. Not only is he one of the most seasoned marketing experts in franchising, he’s also the most creative person I know. We love when Marty joins us at our offices for a marketing strategy session. In just a couple of days we get so much done. He takes such pride in his work, cares about client results and is such a real talent. I can’t help but sing his praises and would highly recommend him to any franchisor or company serious about growth.
Jonathan Barnett, MBA, CFE
President
Oxi Fresh Franchising
Creating a new brand and business concept can be a daunting task. With the concept we had Marty help with I had already created the business operations side of the model, but was completely lost when it came to developing a brand image/identity. Frankly, I was very nervous moving forward with choosing a marketing company to handle this for our concept. The branding of a business can make or break the identity of the new business, which was why this piece was so vital. Marty impressed me with an already defined process, successful client list/past work, and the confidence Marty had in himself to deliver what we needed. During the process Marty was great at taking in our ideas and he was able to develop multiple looks, names, and colors from which I could narrow in on the brand identity. Marty did a fantastic job creating our brand vision from scratch, and the final product was exactly what we were looking for!
Zach Nolte
President
Kitchen Solvers Franchise
CEO
CPR Cell Phone Repair