Creative Direction
Your Online Brand Experience
The instant a visitor comes in contact with your brand, you need to make a strong connection and make it easy for them to quickly achieve the purpose for which they came in the first place. Your success or failure online depends on whether the visitor left the site satisfied, connected, inspired, and ready to take the next step. We help franchisors develop branded websites that are purpose driven and effective in creating a brand experience that exceeds expectations.
Responsive Design
Mobile device statistics are skyrocketing as more and more consumers rely on the internet to get their needs accomplished. The user experience and capabilities of a franchising website needs to take into consideration how the website will perform on a mobile device. In fact, for pizza, automotive service and other industries, the mobile experience is more important than the desktop.
We collaborate with programmers and technology partners to insure that website functionality is not compromised. We help franchisors develop consumer and franchise development focused websites that are optimized for all devices.
Franchise Website Design
Innovation and creativity can make or break bounce rates and site performance. With so many factors influencing success, it takes an experienced Creative Director / Web Designer to translate the franchise brands, goals, and story into a user experience that showcases brand aspirations and supports buying behaviors. Our website strategic planning capabilities are complimented by our creative capabilities and experience in franchising, making us one of the most respected website consultants in franchising today.
- New & Updated Brand Positioning
- Website Creative Direction
- Content Direction
- User Experience / Storytelling
- Interactivity / Video
- Responsive Design / Mobile Experience
Soon after I started franchising Oxi Fresh Carpet Cleaning I met Marty Greenbaum. Almost 10 years later and over 400 locations, he continues to be instrumental in the growth of our organization. Not only is he one of the most seasoned marketing experts in franchising, he’s also the most creative person I know. We love when Marty joins us at our offices for a marketing strategy session. In just a couple of days we get so much done. He takes such pride in his work, cares about client results and is such a real talent. I can’t help but sing his praises and would highly recommend him to any franchisor or company serious about growth.
Jonathan Barnett, MBA, CFE
President
Oxi Fresh Franchising
Creating a new brand and business concept can be a daunting task. With the concept we had Marty help with I had already created the business operations side of the model, but was completely lost when it came to developing a brand image/identity. Frankly, I was very nervous moving forward with choosing a marketing company to handle this for our concept. The branding of a business can make or break the identity of the new business, which was why this piece was so vital. Marty impressed me with an already defined process, successful client list/past work, and the confidence Marty had in himself to deliver what we needed. During the process Marty was great at taking in our ideas and he was able to develop multiple looks, names, and colors from which I could narrow in on the brand identity. Marty did a fantastic job creating our brand vision from scratch, and the final product was exactly what we were looking for!
Zach Nolte
President
Kitchen Solvers Franchise
CEO
CPR Cell Phone Repair