Franchise Development Websites
Today more than ever franchisors rely on their franchise development website to educate franchise candidates and turn initial interest into conversations. Much of a franchisors success with lead generation and ultimately system growth is dependent on their ability of their website to convert site visitors into leads. Maintaining an effective franchising website has become increasingly difficult due to frequent updates to Google’s algorithms, shift to responsive/mobile friendly websites, the evolution of the user experience (and their expectation), and content marketing requirements. We assist franchisors in developing and maintain high-performance franchise recruitment websites that improve rankings and maximizes conversions (leads).
12 Years | 50+ Development Websites
As one of the premiere franchise development website specialists, we have worked with many of the most recognized brands in franchising to significantly improve their online results.
Website Strategy
The success of your lead generation strategy and budget is significantly dependent on the competency of your franchise development website. We know that 100% of your franchise candidates will make certain judgments about you based on their initial reaction to your franchise development website.
We help franchisors develop a franchise website strategy that takes the following into consideration:
- Brand Positioning
- Audience (Candidate Profiles)
- Communication Strategy
- Maximizing Conversion (visitors to leads)
- Self Pre-Qualifying
- Inspiring Candidates
- Educating Candidates
- Organic Search Competency
- Responsive Design / Mobile Experience
- Content Management
- CRM Integration
Franchising Website Design
Today’s franchise development website helps franchise candidates get inspired and educated. We believe in exceeding expectations and providing a user experience that is superior to your competition and supports your brand positioning in the strongest way possible. Franchise website design is a function of website goals, therefore it is essential that the design incorporate multiple paths to conversion. And with over 40% of franchise candidates performing their due diligence on mobile devices, your franchise development website needs to be as powerful on a mobile device as it is on a laptop.
Greenbaum Marketing Strategy helps franchisors through the website development process, lending our award winning expertize to ensure your new franchising website is extremely effective in helping you reach your development goals. We collaborate with your internal resources, creative firms, and web developers, lending our experience with online lead generation specific to franchisee recruitment. We serve as senior design consultants, providing creative direction and design support to ensure the site architecture, brand positioning, user experience, and content works in harmony.
We help our clients tell their story in a way that inspires franchise candidates to learn more.
Soon after I started franchising Oxi Fresh Carpet Cleaning I met Marty Greenbaum. Almost 10 years later and over 400 locations, he continues to be instrumental in the growth of our organization. Not only is he one of the most seasoned marketing experts in franchising, he’s also the most creative person I know. We love when Marty joins us at our offices for a marketing strategy session. In just a couple of days we get so much done. He takes such pride in his work, cares about client results and is such a real talent. I can’t help but sing his praises and would highly recommend him to any franchisor or company serious about growth.
Jonathan Barnett, MBA, CFE
President
Oxi Fresh Franchising
Creating a new brand and business concept can be a daunting task. With the concept we had Marty help with I had already created the business operations side of the model, but was completely lost when it came to developing a brand image/identity. Frankly, I was very nervous moving forward with choosing a marketing company to handle this for our concept. The branding of a business can make or break the identity of the new business, which was why this piece was so vital. Marty impressed me with an already defined process, successful client list/past work, and the confidence Marty had in himself to deliver what we needed. During the process Marty was great at taking in our ideas and he was able to develop multiple looks, names, and colors from which I could narrow in on the brand identity. Marty did a fantastic job creating our brand vision from scratch, and the final product was exactly what we were looking for!
Zach Nolte
President
Kitchen Solvers Franchise
CEO
CPR Cell Phone Repair