Brand Positioning
How you convey brand positioning for franchise development differs from your consumer marketing. There are very few franchisors that have included franchise development in their brand style guides. Greenbaum Marketing Strategy helps translate franchise brands in a communication journey that starts with the prospects first point of contact. We tailor brand values and culture into communications that helps brands tell their story and communicate their competency.
Exceeding Expectations
People, especially franchisee prospects, have expectations when they come in contact with your brand. It is vital to your franchise development success that you are able to instantly attract their attention and deliver a WOW factor.
Targeting Candidate Profiles
Brand positioning for franchise development should always target your top franchise candidates. We help franchise brands develop franchise development communication and creative strategies that resonates with their candidates. Whether a brand is seeking single unit owner operators or multi-unit owners for market domination, we tailor the brand to the candidate buying behaviors and expectations.
Franchise Branding Services
Most of our clients are seeking a new look, method, and style to communicate their brand. We help brands reinvent their franchise development positioning to be more effective in generating leads and deals. Our creative strategy supports your franchise lead generation goals and can breath new life into your brand.
We would love to share with you some great examples of how we have helped many respected franchise brands be more effective in positioning their brand for franchise development. Let’s talk.
Soon after I started franchising Oxi Fresh Carpet Cleaning I met Marty Greenbaum. Almost 10 years later and over 400 locations, he continues to be instrumental in the growth of our organization. Not only is he one of the most seasoned marketing experts in franchising, he’s also the most creative person I know. We love when Marty joins us at our offices for a marketing strategy session. In just a couple of days we get so much done. He takes such pride in his work, cares about client results and is such a real talent. I can’t help but sing his praises and would highly recommend him to any franchisor or company serious about growth.
Jonathan Barnett, MBA, CFE
President
Oxi Fresh Franchising
Creating a new brand and business concept can be a daunting task. With the concept we had Marty help with I had already created the business operations side of the model, but was completely lost when it came to developing a brand image/identity. Frankly, I was very nervous moving forward with choosing a marketing company to handle this for our concept. The branding of a business can make or break the identity of the new business, which was why this piece was so vital. Marty impressed me with an already defined process, successful client list/past work, and the confidence Marty had in himself to deliver what we needed. During the process Marty was great at taking in our ideas and he was able to develop multiple looks, names, and colors from which I could narrow in on the brand identity. Marty did a fantastic job creating our brand vision from scratch, and the final product was exactly what we were looking for!
Zach Nolte
President
Kitchen Solvers Franchise
CEO
CPR Cell Phone Repair