Direct Energy

  • Direct Energy Franchise Website
  • Direct Energy Franchise Website
  • Direct Energy Franchise Website
  • Direct Energy Franchise Website

The Assignment

Clockwork Home Services had just united with new parent company, Direct Energy. They were in need of a new franchise website to reflect this major change, and while they were at it, they decided to revamp their online franchise recruitment process as a whole. They wanted to portray each of their three franchises: Mister Sparky Electric, Benjamin Franklin Plumbing and One Hour Heating & Air Conditioning as unique entities while promoting that each franchise, along with CHS and DE, were one big, happy family.

The Solution

One of the more challenging parts of this project was determining how to position all of the companies and define their roles. The home page design did a good job of making these distinctions right away – both DE and CHS logos are present as is each of the franchise logos, enhanced by dedicated tabs with brand central coloring. The site is clean and easy to navigate while ultimately pushing users to one of two main conversion points: the virtual brochure and the request info form. As the overarching franchise qualifications for each brand are the same, the virtual brochure presents the CHS/DE opportunity as a whole, making only minor distinctions for each brand.