1. Consumer Marketing
  2. Franchisee Adoption
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Franchisee Adoption

Franchise Adoption of Marketing

In order for franchisees to adopt marketing initiatives, first, they must see the value. Clear, concise, and compelling communication is key to gaining buy-in and motivating them to implement timely and effectively. We help franchisors educate franchisees on the benefits of marketing initiatives and serve as an objective point-of-view and industry expert to champion marketing initiatives. We develop communication strategies that educate franchisees and their employees, ensuring that customer experience is managed appropriately and goals are met.

Our services include:

  • Communication Strategy
  • Franchisee Education / Webinars
  • FAC Presentations
  • Convention Presentations
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Jonathan-Barnett

Soon after I started franchising Oxi Fresh Carpet Cleaning I met Marty Greenbaum. Almost 10 years later and over 400 locations, he continues to be instrumental in the growth of our organization. Not only is he one of the most seasoned marketing experts in franchising, he’s also the most creative person I know. We love when Marty joins us at our offices for a marketing strategy session. In just a couple of days we get so much done. He takes such pride in his work, cares about client results and is such a real talent. I can’t help but sing his praises and would highly recommend him to any franchisor or company serious about growth.

Jonathan Barnett, MBA, CFE
President
Oxi Fresh Franchising

Zach-Nolte

Creating a new brand and business concept can be a daunting task. With the concept we had Marty help with I had already created the business operations side of the model, but was completely lost when it came to developing a brand image/identity. Frankly, I was very nervous moving forward with choosing a marketing company to handle this for our concept. The branding of a business can make or break the identity of the new business, which was why this piece was so vital. Marty impressed me with an already defined process, successful client list/past work, and the confidence Marty had in himself to deliver what we needed. During the process Marty was great at taking in our ideas and he was able to develop multiple looks, names, and colors from which I could narrow in on the brand identity. Marty did a fantastic job creating our brand vision from scratch, and the final product was exactly what we were looking for!

Zach Nolte
President
Kitchen Solvers Franchise

Jeremy-Kwaterski
As the founder and former CEO of CPR Cell Phone Repair I had the pleasure of working with Marty Greenbaum and his team during the early years of our franchising. Marty provided incredibly creative marketing ideas and brand building that really defined our corporate strategy and lead to a 300% growth of our franchise footprint in just a few years! Marty is the go to guy for brand marketing and strategy. I am looking forward to working with Marty Greenbaum and team on my next project.Jeremy Kwaterski
CEO
CPR Cell Phone Repair

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