Prospecting / Targeting
No business can survive without a steady stream of new customers. Franchisors that are developing new markets are constantly faced with launching in communities that have little to no exposure to their brand, products or services. Complicated by the limited experience, resources, time and budgets of franchisees, new customer prospecting is a serious challenge for franchise systems as they fight to help their franchisees realize steady growth.
Customer Prospecting Services
At Greenbaum Marketing, we partner with franchisors and their marketing resources to enhance their strategies and develop innovative ways to reach new customers. We leverage our experience and creativity, breathing new life into tired campaigns and implementing technology and automation where possible. We help franchisors develop national strategies that take some of the burden off their franchisees while leveraging the economies of scale to deliver a consistent and strong brand promise.
Our services include:
- Segmentation
- Strategic Marketing
- Campaign Development
- Creative Direction
- Technology Consulting
- Performance / Analysis
Online Prospecting
The new age of customer prospecting is here. Implementing smart digital marketing, social media and review strategies, we can help franchisees achieve the growth goals with a steady stream of new customers. We also help franchisors automate the process, making recommendations technology partners that are appropriate and cost effective.
We analyze the whole customer experience online, providing insight on areas where we may be limiting customer engagement through your primary consumer website and branded web properties. And finally, we seek those opportunities where we can help you improve your performance.
Offline Prospecting
As online prospecting continues to evolve, there still remains a need for traditional marketing (offline prospecting) to generate new customers for franchise locations. We analyze customer data, create customer models, and develop strategic marketing plans that target customer prospects that are most likely to respond. We are direct marketing specialists that understand consumer behaviors that guide us as we structure customer offers and develop high-impact marketing collateral. Most importantly, develop strategic plans around new customer engagement to guide the process and measure results.
Soon after I started franchising Oxi Fresh Carpet Cleaning I met Marty Greenbaum. Almost 10 years later and over 400 locations, he continues to be instrumental in the growth of our organization. Not only is he one of the most seasoned marketing experts in franchising, he’s also the most creative person I know. We love when Marty joins us at our offices for a marketing strategy session. In just a couple of days we get so much done. He takes such pride in his work, cares about client results and is such a real talent. I can’t help but sing his praises and would highly recommend him to any franchisor or company serious about growth.
Jonathan Barnett, MBA, CFE
President
Oxi Fresh Franchising
Creating a new brand and business concept can be a daunting task. With the concept we had Marty help with I had already created the business operations side of the model, but was completely lost when it came to developing a brand image/identity. Frankly, I was very nervous moving forward with choosing a marketing company to handle this for our concept. The branding of a business can make or break the identity of the new business, which was why this piece was so vital. Marty impressed me with an already defined process, successful client list/past work, and the confidence Marty had in himself to deliver what we needed. During the process Marty was great at taking in our ideas and he was able to develop multiple looks, names, and colors from which I could narrow in on the brand identity. Marty did a fantastic job creating our brand vision from scratch, and the final product was exactly what we were looking for!
Zach Nolte
President
Kitchen Solvers Franchise
CEO
CPR Cell Phone Repair