Brand Positioning
Building a Franchise Brand
Building a franchise brand that is positioned to aggressively gain market share requires more than a great product or services, an incredible customer experience, and enthusiastic franchisees. Branding is an evolutionary process that forces franchisors to manage brand perception and relevancy in a way that meets or exceeds expectations. We help position franchise brands in a way that differentiates them from their competition, while strengthening the emotional bond the customer has with your brand.
Brand Evolution
Brands evolve and what was relevant yesterday is likely not going to be relevant tomorrow. Customer profiles, market conditions, technology and competition are changing at an incredible pace. Branding is an ongoing process. We help companies stay competitive, grow market share, and build long-term relationships with their customers.
Our Approach to Branding
At Greenbaum Marketing we take a multi-faceted approach to branding, and collaborating with our clients is key. In order for brand positioning to be effective and carried out at the highest levels, it has to be supported by everyone in the organization. Whether introducing new products or services, improving market perceptions, developing more qualified leads or moving into new markets altogether, a cohesive brand strategy is vital to achieving these initiatives.
We help franchise brands strengthen brand positioning offering a wide range of franchise branding services:
- Branding Strategy
- Brand Development & Positioning
- Brand Creative Direction
- Branding Campaigns
Soon after I started franchising Oxi Fresh Carpet Cleaning I met Marty Greenbaum. Almost 10 years later and over 400 locations, he continues to be instrumental in the growth of our organization. Not only is he one of the most seasoned marketing experts in franchising, he’s also the most creative person I know. We love when Marty joins us at our offices for a marketing strategy session. In just a couple of days we get so much done. He takes such pride in his work, cares about client results and is such a real talent. I can’t help but sing his praises and would highly recommend him to any franchisor or company serious about growth.
Jonathan Barnett, MBA, CFE
President
Oxi Fresh Franchising
Creating a new brand and business concept can be a daunting task. With the concept we had Marty help with I had already created the business operations side of the model, but was completely lost when it came to developing a brand image/identity. Frankly, I was very nervous moving forward with choosing a marketing company to handle this for our concept. The branding of a business can make or break the identity of the new business, which was why this piece was so vital. Marty impressed me with an already defined process, successful client list/past work, and the confidence Marty had in himself to deliver what we needed. During the process Marty was great at taking in our ideas and he was able to develop multiple looks, names, and colors from which I could narrow in on the brand identity. Marty did a fantastic job creating our brand vision from scratch, and the final product was exactly what we were looking for!
Zach Nolte
President
Kitchen Solvers Franchise
CEO
CPR Cell Phone Repair