Brand Positioning

Building a Franchise Brand

Building a franchise brand that is positioned to aggressively gain market share requires more than a great product or services, an incredible customer experience, and enthusiastic franchisees. Branding is an evolutionary process that forces franchisors to manage brand perception and relevancy in a way that meets or exceeds expectations. We help position franchise brands in a way that differentiates them from their competition, while strengthening the emotional bond the customer has with your brand.

Brand Evolution

Brands evolve and what was relevant yesterday is likely not going to be relevant tomorrow. Customer profiles, market conditions, technology and competition are changing at an incredible pace. Branding is an ongoing process. We help companies stay competitive, grow market share, and build long-term relationships with their customers.

Our Approach to Branding

At Greenbaum Marketing we take a multi-faceted approach to branding, and collaborating with our clients is key. In order for brand positioning to be effective and carried out at the highest levels, it has to be supported by everyone in the organization. Whether introducing new products or services, improving market perceptions, developing more qualified leads or moving into new markets altogether, a cohesive brand strategy is vital to achieving these initiatives.

We help franchise brands strengthen brand positioning offering a wide range of franchise branding services:

  • Branding Strategy
  • Brand Development & Positioning
  • Brand Creative Direction
  • Branding Campaigns

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