FRANCHISE MARKETING CONSULTING
Safeguard Your Brand & Marketing Budgets
Most franchisors, especially new and emerging franchisors, do not have the budgets to employ a full-time Chief Marketing Officer (CMO) or Senior Marketing Strategist to safeguard their brand and marketing budgets. All to often, marketing decisions that are vital to the growth of the franchise system are made in error due to lack of experience or specialized knowledge.
I take the time to understand clients’ vision, goals, and culture, to ensure that the strategic marketing plans we develop are 100% tailored to the franchise organization, its franchisees and ultimately the customer.
Franchise Marketing Consulting Services
I offer professional franchise marketing strategy, franchise website expertize, and franchise lead generation to franchise startups, emerging franchisors and established franchisors. I develop strategic plans and help franchisors close their marketing gaps (profit leaks) and create opportunities for growth. Through our processes, I am effective in helping franchisors overcome those challenges that are robbing their system of potential and revenues.
Our services include:
- Consumer Marketing Strategic Planning
- Brand Positioning & Standards
- Corporate Websites & Franchise Location Microsites
- Franchise Lead Generation Strategy
- Franchise Development Websites
- Digital Marketing Consulting
- RFP Development & Vendor Sourcing
Learn how I can help you achieve your growth goals!
I work with a limited number of franchisors on an ongoing consulting basis. If you would like to explore how I can help you, what my fee’s are, and what a client partnership looks like, feel free to reach out to me at mg@greenbaummarketing.com or complete my simple inquiry form.
Soon after I started franchising Oxi Fresh Carpet Cleaning I met Marty Greenbaum. Almost 10 years later and over 400 locations, he continues to be instrumental in the growth of our organization. Not only is he one of the most seasoned marketing experts in franchising, he’s also the most creative person I know. We love when Marty joins us at our offices for a marketing strategy session. In just a couple of days we get so much done. He takes such pride in his work, cares about client results and is such a real talent. I can’t help but sing his praises and would highly recommend him to any franchisor or company serious about growth.
Jonathan Barnett, MBA, CFE
President
Oxi Fresh Franchising
Creating a new brand and business concept can be a daunting task. With the concept we had Marty help with I had already created the business operations side of the model, but was completely lost when it came to developing a brand image/identity. Frankly, I was very nervous moving forward with choosing a marketing company to handle this for our concept. The branding of a business can make or break the identity of the new business, which was why this piece was so vital. Marty impressed me with an already defined process, successful client list/past work, and the confidence Marty had in himself to deliver what we needed. During the process Marty was great at taking in our ideas and he was able to develop multiple looks, names, and colors from which I could narrow in on the brand identity. Marty did a fantastic job creating our brand vision from scratch, and the final product was exactly what we were looking for!
Zach Nolte
President
Kitchen Solvers Franchise
CEO
CPR Cell Phone Repair