Building A Franchise Brand – What’s Your Plan?

Those of us that are serious about succeeding in business understand the need for a comprehensive business plan. Franchisors spend an immense amount of time and resources on building a [...]

Fresh Sweeps Hits The Road – Congratulations to Jonathan Barnett and the Oxi Fresh team!

I am honored to work with my close friend, Jonathan Barnett, CEO of Oxi Fresh Carpet Cleaning, to help launch his new franchise concept – Fresh Sweeps Chimney & Air [...]

Is Embellished Reality Bullshit or Smart Strategy?

We all tend to embellish reality at one time or another. Perhaps making something sound better that it is can be called optimism. When it comes to marketing, we rely [...]